A Fresh New Look
As All Crash Parts enters its next stage of development, so does our brand identity. These new visuals will be present at all touchpoints in our sales channels.
Our new website allows us to provide customers the nearest location for our ACP products through the distributor map.
The new visual identities will be rolled out on our digital platforms, packaging and marketing materials from the 1st of July. This will be an immediate change for all new products and marketing materials, however in the interests of their environmental policy, existing stock will continue to be sold with the retired logos. That means for a time, you see both brand identities in circulation.
Colour Redefinition
We’ve migrated into a simple, strong bold red for our new ACP logo.
Heritage
True to our history, we’ve retained the datum and updated its presence.
Innovation
Our new ACP font is clean and stylised to enhance our innovation, reputation and to solidify ourselves as an industry leader.
Oval
ACP now sits inside an encapsulating oval, a trusted shape representing protection.